Identifying Your Goals
Whether you're building a site from scratch or updating your existing site, you've got a few options. Your goals for the site determine the options you should go with, so make sure you've got those nailed down first. Ask yourself: What do you want to achieve with the site?
- Will you use the site to dispense information?
- Do you merely want a Web presence so customers can find you online?
- What sections do you want in your site? (e.g. About your company, company history, product pages, executive bios)
- Do you want your site to act as a virtual salesperson, performing online transactions?
- Will you need to develop any special tools for users to interact with your site?
- Do you already have a logo that your site designer must incorporate in their design?
- About how many pages are you looking to have designed?
- Do you want your site to be structured to help gather data for marketing purposes?
Designing your site can be as simple - or as complex - as your imagination and/or budget allows. And before you can decide the approach you want to take to accomplish all of your goals, you should know the difference between Web designers and Web developers (Mason Designs has both).
